Do Videos Draw in More Buyers?

By Jennifer Duke
Wednesday, 18 September 2013

After publishing our poll yesterday asking whether video presentations are a good technique to shift a stale listing, and whether you would look for real estate agents that provide this service, the results were clear.

Property Observer discovered that 62.5% of respondents said ‘Yes’ they thought it was a good technique, but ‘it wouldn’t be a decisive factor in choosing an agent’.

This was closely followed by 16.7% saying ‘Yes – and I would favour an agent with this ability’ and the same number saying ‘No – and it wouldn’t be a decisive factor’. See the below poll results for the entire round-up of how our readers voted.


Certainly, this seems to be the overwhelming view in the marketplace.

Marshall White, in association with Digital Photography Inhouse (DPI), have had significant views on their newly developed video project and approached Property Observer to share some of their recent campaigns.

Sean Cussell, marketing director for Marshall White said that they needed to develop a video product that sat more like a short to a movie, rather than a virtual tour.

“The idea being potential purchasers view a brief snap shot of the property and its location to encourage attendance at open for inspections rather than feeling they have seen all they need on a video to decide on their interest or otherwise in the property,” said Cussell.

Within three months, there were more than 60,000 views on the Marshall White videos, averaging out at 350 views per property. In the year to date, there were 110,000 views recorded overall.

They attribute some of the better prices achieved and increased attendance at open inspections as the result of the video product which is shared via their youtube channel, Pinterest, Facebook and Twitter.

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